Global Ecommerce Platforms and Marketplaces: A List by Sales and Regions

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It is time to think bigger and expand to global marketplaces thanks to international ecommerce platforms like Shopify! Read this article and find out more!


For most businesses, brands, and online stores, the term “marketplace” comes with mixed emotions of opportunities and unease. If you stop for a second and think about the global marketplaces you know, we suppose, Amazon, eBay, and Alibaba will pop up in your mind.

This means that it is time to think bigger. It is time to expand to global marketplaces and attract the attention of customers from all over the world.

Today, it is super easy for you to expand your business thanks to international ecommerce platforms like Shopify. Shopify is one of the best ecommerce solutions and now is offering you an opportunity to discover international markets.

In this article, we will discuss the global ecommerce marketplace expansion divided by sales numbers, region, and top marketplaces.

The ecommerce sales in the Asia Pacific Region grew up to 30% and reached over $1.3 trillion in the last year. China, one of the largest ecommerce markets in the world is responsible for over 80% of the sales. India, on the other side, has managed to grow retail sales by 11.8%.

China’s ecommerce sales were predicted to overcome $1.3 trillion, making up almost 50% of the worldwide retail ecommerce revenue. Some of the top marketplaces in China are Alibaba, AliExpress, Taobao, XiaoHongShu, Tmail Global, JingDong, and etc.

The ecommerce sales in North America reached $423 billion in 2016 and this number is predicted to double by 2020. The total ecommerce sales in the US are estimated to grow by 16% in 2018 and some of the most popular marketplaces are eBay, Amazon, Best Buy, Etsy, Newedd, and Jet. In Canada, online sales are expected to grow and overcome $28 billion by 2021. The top marketplaces you should know about are Amazon Canada, eBay Canada, Best Buy Canada, Etsy Canada, and NewEgg Canada.

In Europe, the total revenue in the ecommerce market is estimated at $363 million. The online sales are expected to grow and reach $480 million by 2022. Some of the top marketplaces are Amazon UK, eBay UK, Etsy UK, Zalando UK, Amazon Germany, eBay Germany, Tchibo, Otto, Yatego, Zalando Germany, and Wehkamp.

International expansion is an excellent idea to grow sales. Shopify can help you break into new markets and expand quickly!

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